Purflo celebrates prestigious Mother and Baby award short-listing and launch of new website

Makers of the first ever washable, hollow and foam-free baby mattress, PurFlo, are delighted to announce that the mattress has been selected as a finalist in the influential Mother & Baby awards. Chosen from over 324 different products, PurFlo has been shortlisted to 1 of 8 in the running to win the ‘most innovative product' award.

The PurFlo mattress was tested by over 20 parents and children, who loved its unique baby temperature control benefits, ease of washing, hygiene and quality.

Co-inciding with this accolade is the launch of PurFlo's new website. In response to growing interest from consumers and the trade, the company has invested in a new online presence to provide those interested with information about the range, which has been developed in partnership with leading baby sleep experts at Bristol University.

The new website features an animation which explains how to assemble the mattress alongside case studies of parents who have found the PurFlo helpful for their children and a simple to use store finder.

Ian Jones, Chief Executive of PurFlo says: ‘We are moving into a new phase for PurFlo and the new look website is just the first stage. We have considerable interest from international and national buyers in the range, new high performance sleep sacs are in development and a massive NPD programme is underway for 2008. Being shortlisted for the Mother & Baby awards is a real accolade - as it is a vote of confidence in our product from parents. We know we were up against strong competition so we are honoured to be so close to scooping a gong!'

The Mother & Baby award winners will be announced on 29 November 2007 at a ceremony in London.

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For further information about PurFlo visit www.purflo.com or please contact us on tel. 01788 891890.