PurFlo to launch revolutionary new SleepSac at Kind & Jungend Show

PurFlo, creators of the innovative hollow cot mattress for babies and toddlers, are launching a new range of technologically advanced baby sleeping bags at the Kind & Jugend trade show in September 2007.   The launch of this new product line comes at a time of exciting developments for the company; a newly appointed UK Sales Manager and strengthened team and favourable research studies from Bristol University.

Jean Libby joins PurFlo as UK Sales manager as the team is expanding with a further two new staff members joining to manage the increase in demand.  With over 30 years sales experience, Jean took early retirement to travel the world, but was lured back to work for PurFlo at a time of increasing consumer interest in anti-allergy and environmentally sound products. 

Combining her professional experience with the understanding that comes from being a mother and grandmother, Jean is well equipped to launch the PurFlo sleeping bags which are filled with Amicor Pure, which eliminates dust mites, and lined with ‘Bamboo Dream', a natural fabric.  With detachable arms and integrated anti-scratch mitts in the smaller sizes, the exclusive design keeps hands covered, a key factor in getting babies off to sleep soundly. 

PurFlo's product integrity has been confirmed by recent clinical laboratory studies  by Peter Fleming, a leading Professor of Infant Health and Developmental Physiology at Bristol University.  Professor Fleming found that the innovative PurFlo cot mattress, used in conjunction with a sleeping bag, is better at keeping a baby in ‘thermo-neutral' conditions¹.  Fleming says: "These results suggest the range of room temperatures in which the baby is in thermo-neutral conditions is wider for a baby in a sleeping bag on a PurFlo than on a conventional mattress. Thus babies are less likely to become too cold, and may be less likely to become too warm when using a sleeping bag on this mattress than on a conventional mattress."

Jean commented, "It's fantastic to be involved in launching such a unique and innovative range of baby products that parents and retailers are just crying out for.  Designed by parents, for parents, we strongly believe in the product range which is backed up by research studies that demonstrate our mattresses have proven temperature control benefits.  Any product that helps the health and wellbeing of a child is an excellent idea and in the case of PurFlo, the products have the potential to continually develop to help cater for this consumer interest".

The new sleeping bags will be welcome additions to the PurFlo mattress range which is completely washable thus preventing the build up of house dust mites which can aggravate childhood allergies.

ENDS

For more information please contact us on tel. 01788 891890.

Research

¹ ‘Is the mattress important in helping babies keep warm? Paradoxical effects of a sleeping surface with negligible thermal resistance' was published in Acta Paediatrica, February 2007[Vol.96 p199-205]. Professor Peter Fleming, Professor of Infant Health and Developmental Physiology, Institute of Child Life & Health, University of Bristol

Notes to editors

•·         For further information about PurFlo visit www.purflo.com

•·         The PurFlo range includes a cot mattress, cotbed mattress, sleepsacs and sheets.